🗳️ You Asked, We Listened

Introduction

Hey Unicorns! 🦄

Big news that we're excited to share!

We've been listening, learning, and evolving. Our vision is simple: help solo founders grow by giving you the exact strategies that work for million-dollar startups, but simplified for one-person businesses.

Starting this week, we're transforming our newsletter into a focused powerhouse delivering two proven strategies every week. Here's what this means for you:

• 𝕏potential Growth Series (Thursdays): Battle-tested X growth strategies that have generated 50M+ views, simplified into actionable frameworks

• Startup Scaling Tactics (Saturdays): Million-dollar growth techniques optimized specifically for solo founders.

Each edition is a 5-minute actionable read, designed for busy one-person businesses like yours.

Today's 𝕏potential Growth edition shows you how to transform your market research into content that your audience can't ignore. Plus, we'll reveal our proven 𝕏persona building formula - the exact system we use to create hyper-targeted content that drives engagement and builds a loyal following.

Ready to level up both your X presence and your business? Let's dive in! 🚀

Sponsored by The Neurons

This isn’t traditional business news

Welcome to Morning Brew—the free newsletter designed to keep you in the know on the business news impacting your career, company, and life—in a way you didn’t know you needed.

Note: this isn’t traditional business news. Morning Brew’s approach cuts through the noise and bore of classic business media, opting for short writeups, witty jokes, and above all—presenting the facts.

Save time, actually enjoy business news, and join over 4 million professionals reading daily.

Check it out

Xpotential Growth Playbook

𝕏potential Growth Playbook #8: Research to Strategic Growth 🎯

Using Your Market and Customer Research for Twitter Growth

Understanding your audience isn’t just about knowing who they are—it’s about using that knowledge to create high-impact content that builds trust.

Customer Personas for 𝕏

Customer personas are fictional representations of your ideal audience based on your research.

On X, personas are easier to create than in traditional marketing—most users already share key details in their bio, tweets, and interactions.

How to Build Twitter Personas

• Identify common characteristics from your market & competitor research.

• Group followers based on behavior (who they follow, what they engage with).

• Analyze their replies to see their challenges, interests, and frustrations.

• Look at your competitors' offers and pricing to understand audience spending habits.

Example Persona:

Alex is a digital marketer focused on lead generation. He follows accounts sharing growth tactics and regularly engages with threads that provide actionable insights.

Your Action Plan Execute these steps today:

1. Access your Market Research in Notion

2. Create 2-3 detailed audience personas

3. Document their core challenges and desires

Final Thoughts

This isn’t just a research exercise—it’s the blueprint for creating content that connects.

The better you understand your audience, the easier it becomes to create compelling tweets, offers, and products.

Lock in your personas, and let’s refine your strategy.

📝 Pro tip: Real insights come from studying how people interact, not just what they say

🎉 Stay tuned—launch details are coming soon!