🧠 The Psychology of Being Everywhere [& Quick SaaS quiz!]

Hey, unicorns! 👋

This week, we will start with a tricky SaaS scenario to test your growth skills.

Then, we'll explore the fascinating Baader-Meinhof Phenomenon - and how to use it to make your brand unforgettable! 🧠

Ready to make your brand unforgettable?

Let's dive in!

P.S. Can't wait to hear your thoughts on the SaaS quiz! 🎯

Brain Teaser Corner

📝 Test Your Marketing Smarts

Curious about the answer? You'll have to wait until Saturday! Our weekend newsletter will reveal the correct choice and break down the 'why' behind it.

Marketing Psychology Playbook

🧠 The Baader-Meinhof Phenomenon: Making Your Brand Unforgettable

What is it?

Ever noticed how after buying a new car, you suddenly see the same model everywhere?

That's the Baader-Meinhof Phenomenon – a cognitive bias where after noticing something for the first time, you start seeing it everywhere.

How does it work? 

The phenomenon combines two powerful psychological processes:

Selective attention makes your brain hyper-aware of the new thing

Confirmation bias leads you to actively seek out more instances

Stanford research shows people are 40% more likely to notice related items after learning about something new!

How to Use the Oopsie-Daisy Effect in Your Marketing

1. Create unique, memorable brand elements

2. Use consistent visual markers across platforms

3. Plant subtle "Easter eggs" in your content

4. Develop pattern-based marketing campaigns

5. Ensure cross-channel consistency

Remember, subtlety is key – let your audience discover these patterns naturally!

Who's doing it right?

• Spotify Wrapped: Once you see your yearly music summary, you start noticing everyone else sharing theirs too!

• Wordle: Their colored squares became instantly recognizable, making people notice the pattern across social media

• Nike's Swoosh: After noticing it once, you start seeing the distinctive checkmark everywhere

The Baader-Meinhof Takeaway 

When leveraged strategically, this phenomenon can make your brand elements stick in customers' minds and create lasting mental associations.

Create distinctive brand elements, and watch as your audience starts noticing them everywhere!

Want to learn more about using psychology in marketing? Explore our full article series! 👇