🦄 The Low Budget Growth Strategy Everyone Will Use in 2025 & Quiz Answer

Hey unicorns! 👋

This week, we're diving into the growth strategy that's turning $2-3K marketing budgets into scalable revenue engines: Micro-Influencer Marketing.

It's how Lemlist built their entire growth engine without traditional ads.

And yes, you can replicate this playbook today with just $500.

Plus, we'll reveal the answer to Thursday's brain teaser: If a micro-influencer campaign's conversion rate drops suddenly, which metrics should you check first? (Only 15% got this right 😈)

Let's get to it!

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Weekly Growth Strategy

🦄 Micro-Influencer Growth: The Data-Driven Way to Scale Trust

What is it?

Micro-influencer growth is the strategy of partnering with creators to promote your product.

But instead of paying huge sums for macro-influencers, you work with niche creators (5-50K followers) who have genuine influence in your specific market.

Why it works?

Micro-influencer marketing works because their audiences actually convert:

• 4.5% engagement (vs 1.7% for macro-influencers)

• $250-1000 per deal (vs $10,000+ for bigger names)

• 80% targeted audience match

• Trackable ROI on every dollar

Real Growth Example 

🦄 Lemlist ($2B+ in creator earnings)

Lemlist grew by arming LinkedIn micro-influencers with free accounts and revenue share deals.

These creators built entire workshops around the product, turning their small but engaged audiences into paying customers - all at a fraction of traditional marketing costs.

How to use it:

• Find creators: 3%+ engagement rate

• Structure deals: $250-500 + 15-20% revenue share

• Track metrics: CPA, trial conversion, retention

• Initial test: $2-3K across 3-5 creators

The Growth Loop

1. Creator shares authentic content

2. Track conversions via UTM

3. Reinvest 20-30% in winners

4. Scale what works (3:1 LTV:CAC)

5. Repeat with data 📊 🔄

   Read the Full Article 👈️

Brain Teaser Answer

📝 Answer to Last Week’s Quiz

PopStack, a food delivery app, noticed an interesting trend: When customers discover their "secret menu" feature by accident (hidden behind a specific swipe gesture), they spend 40% more on their next three orders compared to customers who were directly told about it. However, only 5% of users currently find this feature. As Head of Product Growth, what's your best move?

The winner?

✅ Create subtle hints in the UI that encourage discovery

Here's a detailed explanation of why this is the optimal solution:

1. Preserves the Discovery Effect

• The data shows users spend 40% more when they discover the feature themselves

• This psychological effect would be lost if you directly announced it (email blast) or made it obvious (prominent button)

2. Solves the Access Problem

• Currently only 5% of users find the feature

• Subtle hints will increase this number without destroying the discovery element

• Examples of subtle hints could include:

  • Playful loading screen tips

  • Slight UI animations suggesting swipeable areas

  • Easter egg-style clues in the app's interface

3. Why Other Options Would Fail:

   • Send an email blast: Would kill the discovery effect completely

   • Add a prominent button: Eliminates the "secret" aspect that drives higher spending

   • Remove the feature: Throws away a proven 40% spending increase

4. Real-World Parallel This is similar to how apps like TikTok gradually reveal features through subtle UI hints, or how video games use subtle environmental cues to guide players without explicit instructions.

The key learning here is that maintaining the psychological reward of discovery while improving accessibility creates the optimal balance for user engagement and business results.

Stay tuned for next Thursday's brain teaser! 🧠