🦄 The 11AM Club

The Flash Drop playbook driving $1M product sellouts

George Mastorakis
January 25, 2025

In partnership with

Smart Marketing in 5 minutes!

Hey unicorns! 👋

In today's playbook, we're diving into Flash Drops — the strategy powering Supreme's $2.1B empire through perfectly timed releases, plus a look at Faceform — the AI tool transforming faces and images into talking avatars and dynamic videos.

(Spoiler: It’s bringing faces and ideas to life.)

Let's make some magic! ✨

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Growth Strategy Playbook

🦄 The Flash Drop Strategy: Turning Product Launches into Viral Events

Want to know how Supreme built a $2.1 billion empire with 60-minute drops?

Answer: They mastered the art of Flash Drops—and your business can too. (Yes, even yours.)

The secret? Turn scarcity into rocket fuel for growth.

It's not just about limited quantities.

It's about creating the same rush that makes people camp overnight for Supreme's Thursday drops or refresh frantically for MSCHF's viral software releases.

The proof?

Supreme: Built $2.1B brand through weekly drops
MSCHF: Turns browser extensions into internet-breaking moments
Yeezy: Sells out $200+ sneakers in under 60 seconds

No massive scale.

No perfect timing.

Just strategic scarcity.

Here’s how it works:

🔥 Speed beats scale: Flash drops let startups compete with giant
🔥 Real value wins: Authentic scarcity outperforms fake limitations
🔥 Community builds: Each drop turns customers into evangelists

Sounds simple, right? It’s not.

Flash Drops require mastering three critical elements:

Perfect timing (release when your audience is most active)
Real exclusivity (limited quantity or time-sensitive features)
Flawless execution (your tech must handle the surge)

Miss any of these, and you'll turn FOMO into frustration.

But here's the good news:

We've decoded the exact playbook that powers Supreme's Thursday rituals and MSCHF's viral launches.

Want to see the step-by-step system for turning your next release into a must-attend event?

Under The Radar Tools

🎭 What if You Could Create Talking Avatars, Transform Faces, & Replicate Media in Minutes?

Meet FaceForm, the tool that brings your visual content to life.

Here’s what it does:

Upload any image, and FaceForm lets you create talking avatars, swap faces, or change the content of videos by typing—all with just a few clicks.

Whether you’re a marketer designing high-converting ads or a business owner adding a personal touch to your brand, FaceForm helps you stand out.

Quick Tip:

Use FaceForm to create personalized product demos or interactive content for social media—it’s fast, easy, and impactful.

One Cool Fact:

Did you know that humans are naturally drawn to faces? Research shows that videos featuring faces and human expressions capture attention faster and keep viewers engaged longer.

With FaceForm, you can leverage this natural connection to make your content more compelling and memorable.

While custom media projects can cost thousands, FaceForm users enjoy unlimited transformations for just a one-time payment of $199.

Just lifetime access to powerful creative tools.

This limited-time offer is available only this weekend, so don’t miss out!