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🦄 Spend Less, Convert More
The Traffic Playbook Asana Used to Fuel 86% Revenue Growth.
George M
January 04, 2025
In partnership with
Smart Marketing in 5 minutes!
Hey unicorns! 👋
Today's newsletter is all about The Competitor Keywords Strategy — a smarter way to steal high-intent traffic while bigger players burn cash on overpriced primary keywords.
We’re breaking down how you can outsmart, not outspend, your competitors — even if you’re just starting out.
Ready to capture your competitors' most valuable traffic for a fraction of the cost?
Let's dive in!
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Growth Strategy Playbook
🦄 The Competitor Keywords Strategy: Stealing High-Intent Traffic
Tired of watching competitors bid $50+ per click while your startup budget barely covers coffee? ☕️
What if I told you there's a goldmine of high-intent keywords that bigger players overlook - where buyers are actively making their final purchase decisions?
Enter the competitor keywords strategy - where smart targeting captures high-intent traffic at a fraction of the cost.
Why This Strategy Works:
High-intent traffic means better conversions.
By targeting comparison searches, you reach buyers at their decision point.
✅ Pre-Qualified Traffic
These searchers already understand your product category and are ready to switch.
✅ Lower Competition
Comparison keywords often cost less than primary terms while converting better.
✅ Dual-Channel Power
Combine SEO and PPC to dominate comparison searches across both channels.
The real power?
Target buyers at their decision point
Pay less than primary keywords
Convert at higher rates
Build organic rankings long-term
Want the complete competitor keywords playbook?
Learn how to identify the right comparison keywords, create high-converting landing pages, and scale across competitors. Plus, see real examples of companies that have mastered this strategy.
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