Hey there, unicorns! 👋

This is what we will examine in this week's newsletter:

😎 Steal Zapier's Playbook: We've got Zapier’s growth blueprint ready for you to steal for your business.

🎨 Ads Through the Ages: Travel back to the 1910s and discover the persuasive tactics old-school ads used that still work their magic today!

🧠 Zelgarnik Effect Unveiled: Discover the psychological phenomenon that makes users come back for more and learn how to use it in your campaigns.

So sit back, relax, and explore proven marketing strategies and techniques that will help you grow your business. 👇

Growth Playbook

Zapier: The Growth Tactics Of A $5B Unicorn 🦄

Discover the growth tactics that skyrocketed Zapier from a simple automation tool to a $5 billion SaaS Unicorn!

🔍 The Growth Recipe:

1. Programmatic SEO that turns integration searches into user acquisition magic

2. Partner-powered growth loops that fuel an endless cycle of new apps and users

3. User activation through pre-built Zaps and guided onboarding journeys

4. Retention that keeps users hooked with the power of automation habits

5. A referral program that turns happy users into Zapier evangelists

👌 The Zapier Zeitgeist

By making automation accessible to the masses and continuously evolving their platform, Zapier has become the undisputed champion of the integration universe.

💡 Zaps of Wisdom

1. Identify a pain point and solve it with elegance and simplicity

2. Cultivate a thriving ecosystem of partners that propel growth

3. Dominate the SEO game with a multi-pronged content strategy

4. Prioritize user activation and retention from day one

5. Make sure to use the viral power of word-of-mouth and referrals

Ready to discover the secrets behind Zapier's mind-boggling growth?

👉Click here to read the full, uncensored growth story! 👈

Trust me, you won't want to miss a single detail of this growth playbook. 🧐

Ad Playbook

History of Advertising: The 1910s 📃

🕰️ Back in the 1910s, the art of advertising was about mingling with the growing world of shoppers and planting ideas that we still see in ads today.

Ads back then were full of words and detailed drawings and were about discovering new ways to get people's attention - methods that we still use today.

Advertisers began to tell persuasive stories, using pretty Art Nouveau designs and better printing to draw people in.

Check out some cool ads from the past

🥤 Coca-Cola's "Whenever" ad is a classic example of showcasing the drink's enjoyable refreshment. The illustration of stylish Coke sippers doesn't hurt either.

🍋 Sunkist Lemons gets educational with its multi-panel ad showing all the ways these "Good-for-You" fruits can make your life better.

🪖 And let's not forget Uncle Sam himself, pointing right at you (yes, YOU) and declaring, "I WANT YOU". If that's not an effective call to action, we don't know what is.

The More Things Change...

Sure, today's ads favor snappy slogans and minimalist designs, but these 1910s gems prove that some persuasive tactics are timeless.

Whether it's 1910 or 2024, a good ad knows how to grab attention 👀, tell a story 📖, and inspire action.

P.S. Next week, we will continue with the 20s, when ads learned to party like it was, well, 1929. 

Stay tuned!

Marketing Psychology Playbook

The Zeigarnik Effect 🧠

What is it?

Imagine watching your favorite TV show when, suddenly, the episode ends on a massive cliffhanger. 😱

You're left desperate to know what happens next, unable to think about anything else.

That's the Zeigarnik Effect in action! 🎬

In a nutshell, the Zeigarnik Effect, named after Soviet psychologist Bluma Zeigarnik, states that people tend to remember uncompleted or interrupted tasks better than completed ones.

Our brains simply can't let go of unfinished business!

Why it works

The Zeigarnik Effect works because our brains are wired to crave closure and resolution.

When something is left hanging, it creates psychological tension that nags at us until we can tie up those loose ends.

This tension keeps the unfinished task at the forefront of our minds, making it more memorable and attention-grabbing than any completed task.

Examples of how to use it

So, how can you harness the power of the Zeigarnik Effect in your marketing campaigns?

The key is to create a sense of incompleteness that leaves your audience craving the resolution that only your brand can provide.

Start by weaving cliffhangers into your content, using teasers to build anticipation, and offering limited-time promotions to drive action.

But remember, always deliver a satisfying resolution that makes the tension worthwhile, or you risk frustrating your audience

Here’s how top brands use the Zeigarnik Effect:

 📺 Netflix's Cliffhangers

By leaving episodes on a suspenseful note, Netflix keeps viewers hooked and eager to continue watching.

 📱 Duolingo's Streaks

Duolingo uses streaks to encourage users to complete lessons daily, tapping into their desire not to leave unfinished business.

 🍎 Apple's Product Launches

By gradually revealing features and teasing new products, they create a sense of incompleteness that keeps customers on the edge.

Want to learn more about how to incorporate the Zeigarnik Effect in your marketing?

👉 Check out our full article on the topic! 👈