Overnight Rankings & Marketing's Biggest ROI Channel 🦄

Hey unicorns! 👋

This week, we're talking about a cool growth strategy called Barnacle SEO.

It's all about gaining organic visibility by piggybacking on big, popular sites.

Pretty smart, right?

We've also got the answer to Thursday's brain teaser about which marketing channel gives the best bang for your buck in SaaS.

Ready for some actionable strategies to level up your growth game? Let's go!

Weekly Growth Strategy

🐋 The Barnacle SEO Growth Strategy: Insta-Ranking by Using Search Giants 🚀

What is it?

Barnacle SEO is a growth strategy where you create content on high-ranking websites to boost your own visibility.

It's like attaching your brand to SEO giants, instantly tapping into their search authority.

How it works?

New websites struggle to compete with established sites' backlinks and authority.

The Barnacle strategy bypasses this by creating content directly on authoritative domains.

This gives you instant rankings, getting you in front of people looking for your product, and helps you gain valuable backlinks to boost your own domain authority.

Airbnb’s success story

Airbnb used Barnacle SEO to skyrocket their growth in a crowded market.

They created a tool to post Airbnb listings on high-ranking Craigslist.

These posts are linked back to Airbnb and tap into Craigslist's authority.

The result? Millions of monthly visitors almost overnight.

How to use it:

1. Start by identifying "barnacles" - high-ranking sites in your niche.

2. Analyze how to create a presence through profiles, guest posts, or comments.

3. Create valuable, keyword-optimized content for these platforms and link strategically back to your site when allowed.

4. Engage actively to keep your presence fresh, and don't forget to monitor results and adjust your strategy accordingly.

The Barnacle SEO Growth Loop 

The strategy works in a powerful cycle:

1. Attach by creating killer content on high-authority sites.

2. Attract views from the host site's massive audience.

3. Convert visitors into leads or customers on your own site.

4. Then repeat, reinvesting in more Barnacle SEO efforts to expand your reach.

   Read the Full Article 👈️

Brain Teaser Answer

📝 Answer to Last Week’s Quiz

In last week's quiz, we asked which marketing channel tends to have the highest return on investment (ROI) for SaaS companies. 

The correct answer is B) Email Marketing.

Why Email Marketing?

Email marketing consistently tops the charts for ROI across many industries, and SaaS is no exception.

According to the Data & Marketing Association (DMA), email marketing can deliver an average ROI of $40 for every $1 spent.

Another study by Litmus found that email marketing drives an ROI of 36:1 on average, making it one of the most cost-effective channels for growing your customer base.

This success is due to email’s ability to communicate directly with users, build relationships over time, and deliver targeted offers based on customer behavior.

For SaaS companies, email marketing is especially powerful for onboarding new customers, promoting feature updates, and encouraging renewals or upsells.

With segmentation and automation it allows businesses to maintain consistent engagement with their users, increasing overall lifetime customer value.

So, if you’re not using email marketing, now is the time to make it a key part of your strategy!