Hey there, unicorns! 👋

Here's what's on this week’s menu:

🦄 Notion's Growth Playbook: STOLEN! We've infiltrated Notion's secret lair and swiped their growth blueprint! Get ready to inject their tactics into your biz and watch your numbers EXPLODE!

🎨 Ads Through the Ages: 1930s Edition Dust off your history books, because we're taking a wild ride back to the 1930s! Discover how ads thrived during the Great Depression by selling hope, fear, and everything in between!

🧠 Mind-Melting Words: Hack Your Audience's Brains! Want to forge an unbreakable bond with your audience? We've got the mind-bending linguistics that will make them OBSESSED with your every word.

So, what are you waiting for? Dive in and let the growth games begin! 👇

Growth Playbook

Notion: The Growth Tactics Of A $10B Unicorn 🦄

Notion SMASHED the productivity game with a $10 BILLION valuation and 95% organic traffic!

How did they do it?

We’ve got the inside scoop, and we’re revealing ALL the secrets in this week’s playbook!

But we know you're busy crushing it, so here's the TL;DR version:

1. 🧩 Solve a REAL Problem

Notion said "BOO-YAH!" to productivity nightmares and created a solution so elegant, it'll make you weep with joy!

2. 🎨 Customization is KING

Notion lets users make the product their own, and now they can't imagine life without it!

3. 🫶 Community is EVERYTHING

Notion's fans are more ride-or-die than the BeyHive! They're spreading the gospel and fueling that growth fire!

4. 🔄 Viral Loops FTW

Notion's templates and referrals are like a never-ending cycle of growth goodness!

5. 🛠️ Keep It Fresh

Notion's always dropping new features and improvements like they're hot!

BONUS: 💰 Nail Your Pricing

Notion's pricing is so good, it's like they're giving away the farm! But they're still raking in the dough!

Want the FULL, juicy story?

Click the link below and prepare to have your mind BLOWN!

The Detailed Notion’s Growth Playbook

Now go forth and apply these lessons to your own biz!

Your growth will be so explosive, you'll need a bomb squad!

Ad Playbook

History of Advertising: The 1930s 📃

🎥 The 1930s was a decade of extremes for advertising.

On one hand, the rise of radio and motion pictures opened up thrilling new frontiers.

On the other, the Great Depression was busy sucker-punching the industry right in the wallet.

But even as budgets shrank faster than a wool sweater in the wash, print advertising refused to roll over and die!

🥤 Coca-Cola "The Pause That Refreshes"

Coca-Cola's 1930s ads are a true classic in feel-good marketing.

Take this classic illustration of a grinning truck driver savoring an ice-cold Coke.

It's relatable, aspirational, and a welcome escape from the soul-crushing realities of the Depression.

And that slogan?

"The Pause That Refreshes" positions Coca-Cola as an affordable luxury – a moment of pure bliss in a world gone mad.

🦠 Listerine "She Has Everything But"

Listerine's "whisper copy" ad is a prime example of 1930s shock value.

The headline, "How's your breath today?", is a one-two punch of glamour and shame.

The ad's copy weaves a cautionary tale of social rejection, warning that "you, yourself, rarely know when you have halitosis".

Translation?

Buy Listerine, or die alone.

🧔‍♀️ Palmolive Shaving Cream "Keep That Schoolgirl Complexion"

Palmolive's ad is a masterful escape into a world of Hollywood glitz and eternal youth.

The illustration oozes silver screen sensuality, while the dreamy copy promises to "make your skin and you lovely".

In a decade of scarcity, Palmolive offered the ultimate luxury:

Hope (and maybe a date with your crush).

Selling Hope in Hard Times

The ads of the '30s prove that even in the darkest of times, advertising has the power to inspire, entertain, and persuade.

From the promise of a refreshing pause to the fear of chronic bad breath, these ads tapped into the hopes and anxieties of a generation.

So, while the Depression may have taken a bite out of the industry, advertising's scrappy spirit lived on – and paved the way for even bolder creative leaps in the decades to come.

Stay tuned for our next chapter, where we'll explore how advertising kept on evolving in the 1940s!

Marketing Psychology Playbook

The Persuasive Wordplay Effect 🧠

What is it?

Have you ever been scrolling through your feed, minding your own business, when BAM, a headline grabs you by the eyeballs and won't let go?

Before you know it, you're clicking, reading, and whipping out your wallet faster than you can say "shut up and take my money!" 💸

That is the Persuasive Wordplay Effect in all its mind-bending glory!

It's like a secret weapon that top-tier marketers use to seize your brain, slam the "BUY NOW" button, and make you feel fan-freakin-tastic about it! 🤩

Why it works

Persuasive Wordplay hijacks your brain's limbic system, triggering a dopamine flood in your nucleus accumbens with power words.

Urgency-inducing language hacks your amygdala, activating fight-or-flight responses.

Emotionally charged copy stimulates your hippocampus, forging powerful brand associations.

Through subconscious priming and neural rewiring, Persuasive Wordplay overrides your prefrontal cortex's rational objections.

The result?

An irresistible compulsion to engage, convert, and pledge lifelong loyalty.

Your brain never stood a chance against this neuromarketing magic.

Examples of how to use it

So, how are big companies using the Persuasive Wordplay Effect to boost conversions?

Spotify

Spotify's "No More Limits" campaign blasted power words like "free" and "limitless" to trigger your lust for infinite possibilities!

Spotify's hyper-targeted ad ("To the 1,235 guys who loved the 'Girls' Night' playlist this year, We love you.") used specific numbers and emotionally-loaded words like "loved" to create a strong personal connection.

Nike

Nike's "Just Do It" slogan is persuasive wordplay at its finest – it grabs you by the motivation and refuses to let go!

Apple

Apple's "Think Different" is a rebel yell that speaks to your inner maverick, urging you to break free from the status quo!

Want to transform hesitant prospects into confident customers?

• Get inside your audience's head and identify their deepest desires and biggest headaches!

• Use urgency and scarcity words to whip up a FOMO frenzy they can't resist!

• Flaunt your exclusive benefits and social proof to make 'em feel like VIPs!

• Split-test those power words like a mad scientist until you strike conversion gold!

Want to learn more about how to incorporate the Persuasive Wordplay Effect in your marketing?

👉 Check out our full article on the topic! 👈