Hey there, unicorns! 👋

Get ready for another mind-expanding newsletter:

🍿 Netflix's Growth Playbook: From DVD Rentals to $197B Streaming Superpower!

We're diving deep into Netflix's binge-worthy growth story, from their psychology-driven UX to their viral marketing magic. Prepare to be hooked!

🎸 History of Advertising: The 1990s

Join us for a wild ride through the irreverent, pop culture-obsessed world of '90s advertising, where brands broke the mold with quirky humor and edgy attitude.

🧠 The Framing Effect: Shaping Perceptions, Guiding Decisionsv

Discover the secret to crafting messages that persuade and influence, even when the facts stay the same. It's all about the frame!

Grab your favorite '90s snack, and let's dive in!

Growth Playbook

🍿Netflix's Growth Playbook: From DVD Rentals to $197B Streaming Superpower!

With 220 million subscribers and a $197 billion valuation, Netflix has taken the entertainment world by storm.

So, what's their secret to success? 🤫 

In a nutshell:

🎬 Binge-Worthy Content

Netflix's original shows keep subscribers hooked and coming back for more.

🧠 Psychology-Driven UX

From personalized recs to seamless bingeing, Netflix's platform is engineered for engagement.

🌍 Global Content Strategy

By investing in local originals worldwide, Netflix has fueled their global growth.

📱 Viral Marketing Magic

Meme-worthy social media campaigns and PR stunts keep Netflix top-of-mind.

🤝 Strategic Partnerships

Device integrations and co-marketing deals have driven massive subscriber acquisition.

But that's just the highlight reel!

Want to dive deeper into Netflix's growth story and uncover the tactics behind their success?

We've got you covered!

👉 Click here for the full, binge-worthy Netflix growth playbook!

Trust us; it's as addictive as your favorite Netflix series!

Ad Playbook

🎸 History of Advertising: The 1990s

Welcome to the eclectic, irreverent, and pop culture-obsessed 1990s!

The ad world used quirky humor, edgy attitude, and youthful energy that reflected the decade's fascination with alternative music, extreme sports, and rebellious spirit.

Let's dive into some of the most iconic '90s ads:

🥤 Pepsi "The Choice of a New Generation"

Pepsi's vibrant ad is a celebration of youth culture and individual expression in all its diverse glory.

The dazzling kaleidoscope of Pepsi cans, emblazoned with graffiti-inspired designs, radiates a hip, urban cool factor.

With the declaration that "They're totally original on the outside," Pepsi aligns itself with the creativity and nonconformity of Generation X.

By positioning itself as "The Choice of a New Generation," Pepsi captures the iconoclastic spirit of the '90s - and appeals to teens' desire to stand out from the crowd.

👜 Dior featuring John Galliano handbag

The artistic black and white image spotlights an exquisite quilted purse, accented by delicate bird plumage.

With poetic lines like "My dad says forget him" and "If he can't hit a curve ball, don't think him," the ad reads like an intimate stream of consciousness.

Dior elevates the handbag to objet d'art, an expression of femininity and secrets - with a wistful, confessional tone that's both mysterious and vulnerable.

This dreamy, highly-stylized approach epitomized '90s high fashion advertising.

"🐦 Nike "Just Do It" (launched 1988)

While technically debuting in the late '80s, Nike's legendary slogan truly hit its stride in the '90s and came to encapsulate the brand's bold, unapologetic attitude and relentless drive for excellence.

The minimalist black-and-white ads, featuring close-up shots of sweat-drenched athletes, exuded an intense, gritty realism that resonated throughout the decade.

With its provocative challenge to push past limits and seize the moment, "Just Do It" became a rallying cry for a generation.

By tapping into the '90s competitive spirit and celebration of individual achievement, Nike cemented itself as the ultimate symbol of athletic aspiration.

The '90s: Ads Get Real and Rebellious

From the in-your-face individuality of Pepsi to the artistic mystique of Dior to the raw athleticism of Nike, '90s advertising was all about breaking the mold and shaking things up.

While the decade's ads varied widely in approach, they all sought to connect with a more jaded, media-savvy audience - one that responded to authenticity, edge, and personal style over slick salesmanship.

Stay tuned for our next chapter, where we'll explore how advertising adapted to the digital revolution and social media boom of the 2000s!

Marketing Psychology Playbook

🧠 The Framing Effect

Ever wonder why some messages seem to persuade us more than others, even when the facts are the same?

The secret lies in a cognitive bias called the Framing Effect.

What is it? 🤔

The Framing Effect suggests that how information is presented (or "framed") can significantly influence our perception and decision-making.

The way a message is crafted and delivered can sway our opinions and choices, even when the underlying facts remain the same.

How does it work? 🧠

When we encounter a message, our brains don't just absorb the raw facts; they also take into account the context, language used, and implied meanings.

By carefully crafting the frame, marketers can influence how we perceive value, assess risk, and make decisions, often without us even realizing it.

Why is it important? 💡

By understanding the Framing Effect, you can shape your brand's narrative and guide your customers' decisions in a way that benefits your business.

This can lead to increased conversions, customer satisfaction, and long-term success.

Who's doing it right? 🌟

Slack 💬

Slack frames its product as a productivity booster and communication simplifier, convincing teams to adopt its tool.

Apple 🍎

Apple frames its products as innovative, user-friendly, and stylish, persuading customers to pay a premium.

👉 Check out more examples and our full article on the topic! 👈