Hey there, Unicorns! 👋

We’re back from a month-long vacation, ready to deliver another newsletter filled with growth stories, marketing psychology, and ad breakdowns!

🐝 Beehiiv's Growth Story: From Newsletter Woes to $100M+ Valuation

Discover how Beehiiv revolutionized newsletters in 2.5 years, creating an all-in-one platform for creators. Explore their rapid growth, innovation, and impact on the creator economy.

😱 FOMO: The Psychological Fuel of Urgent Decision-Making

Ever bought something just because it was "almost sold out"? Master the psychology of FOMO and learn how creating a sense of urgency can skyrocket your conversions. It's time to tap into the power of scarcity and exclusivity in your marketing!

🔍 Ad Spotlight: Monday.com's Mac Magic

We're unpacking a slick Facebook ad that's giving project management a Mac-flavored makeover. See how Monday.com blends Apple nostalgia with modern design to catch the eye of Mac users.

Ready for some killer marketing insights? Let's dive in!

Growth Playbook

🦄 Beehiiv's Growth Playbook

How Beehiiv Swarmed the Newsletter Space 📧

With 50 million unique readers and $13M ARR, Beehiiv has become a powerhouse in the newsletter industry.

So, what's behind their meteoric rise? 🤫

Here's the TL;DR:

🐝 Solving Real Problems

Beehiiv created an all-in-one platform that simplifies newsletter creation, growth, and monetization, addressing key pain points for creators.

🚀 Rapid Innovation

Releasing 3-5 new features weekly, Beehiiv constantly evolves based on user feedback.

🔄 Powerful Growth Loops

From the viral "Published on Beehiiv" footer to creator spotlights, Beehiiv built self-reinforcing cycles driving organic growth.

💰 Smart Pricing Strategy

A freemium model with tiered pricing caters to creators at every stage, ensuring sustainable growth.

🌟 Key Stats:

• Reached $13M ARR in April 2024, up 450% year-over-year

• ~150,000 publishers creating newsletters for 50M unique readers

• Achieved $100k MRR in just 14 months, with 96% organic growth

😓 Ongoing challenges:

• Staying ahead in a competitive market

• Balancing innovation with platform stability

• Scaling support for a growing user base

Want to unlock the secrets of Beehiiv's growth strategy?

Trust us; it's as sweet as honey and will have your entrepreneurial spirit buzzing! 🍯🐝

Marketing Psychology Playbook

😱 FOMO: The Psychological Fuel of Urgent Decision-Making

Ever found yourself buying a limited-edition item just because a countdown timer was ticking and an "Only 2 left in stock!" message was flashing?

That's FOMO – the Fear of Missing Out – in action.

What is it? 🤔

FOMO marketing creates a sense of scarcity or limited-time opportunity to drive conversions through the roof.

How does it work? 🧠

FOMO triggers our brain's reward system and fear response.

Our amygdala lights up, releasing stress hormones and dopamine.

This neurochemical cocktail often overrides rational decision-making, leading to impulsive purchases.

How to use FOMO in Your Business 🚀

Add real countdown timers, use genuine limited stock alerts, create exclusive access for loyal customers, and show real-time purchase activity.

Remember, authenticity is key – base your tactics on real scarcity or exclusivity.

FOMO GOATs 🐐

Amazon

Amazon Prime Day drove over $11.2 billion in sales in 2022.

Spotify

Spotify Wrapped increased app downloads by 21%.

Nintendo

Nintendo's limited-release game sold 5.21 million copies in just 12 days.

The FOMO Takeaway 💡

When used properly, FOMO can boost engagement and sales.

Make your offers too good to miss – but keep it real!

👉 Check out more examples and our full article on the topic! 👈

 Ad Playbook  

✍ Ad Breakdown: Monday

Reimagining project management for the Mac ecosystem, we're examining a sleek Facebook ad that positions Monday.com's platform as the visual solution for Apple users.

This breakdown will explore how Monday.com uses design principles and strategic branding to appeal to Mac-centric project managers.

Let's dive into our breakdown:

What we like 👍

Monday.com excels at visual simplicity and purposeful design...

The ad employs a clean, uncluttered layout with a black background that makes the colorful logo pop, embodying their claim of visual project management.

The text placement follows best practices:

Copy stays comfortably away from the ad's edges.

This adheres to the 10% padding rule for wide ads, enhancing readability and visual appeal.

The ad smartly "lumps chunks" of information:

"Project management tool for Mac" appears on a single line.

This keeps the key product description intact, avoiding awkward breaks that could split the user's attention.

What We Don't Like 👎

The ad lacks a mockup or screenshot of the Monday.com interface on a Mac, missing an opportunity to show the product in action.

While clean, the current design doesn't fully capitalize on the power of video ads, which typically outperform static images and have lower CPAs.

What We Would Do Differently 🧑‍⚖️

1. Use a brief video or animated mockup showcasing the Monday.com interface on a Mac screen, taking advantage of the higher engagement rates of video content.

2. Adjust the text size balance, potentially enlarging the "Project management tool for Mac" to create a better visual hierarchy without crowding the edges.

3. Consider a more distinctive call-to-action button that stands out while maintaining the overall aesthetic, replacing the generic "Learn More."

4. If expanding the ad series, create variants that demonstrate key features or benefits using the mockup approach, helping users visualize the solution in action.