Klarna's Growth Playbook 🦄

Hey there, growth mavens! 🌟 

We've got some exciting changes in store for you. 🙌

First up, we're shaking things up with a brand-new format that's designed to pack even more value into every edition. 📰💡 

Don't worry – we're still diving deep into the growth playbooks of the world's most successful companies 🚀💸

But now, we're also serving up bite-sized insights and key takeaways, perfect for those times when you need a quick dose of inspiration on the go. ⏰🧠 

Think of it as your TL;DR guide to business brilliance. 😎

But wait, there's more! 🎁

We're also thrilled to introduce two new segments that will take your marketing game to the next level:

🏆 Timeless Ad Spotlight 🎥

Each week, we'll be showcasing an iconic ad that's stood the test of time and breaking down the strategies that made it unforgettable. 🎨💬

🧠 Marketing Psychology Deep Dive 🔍

Want to know what makes your customers tick?

Our new deep dive segment will explore the fascinating world of marketing psychology, giving you the insights you need to create campaigns that connect on a whole new level. 💡❤️

And don't forget – if you want to go even deeper, just click the link at the end of each section for the full, unabridged story. 🔗📚

So, grab a coffee ☕, settle in, and get ready to level up your growth game like never before. 📈💪 The all-new Unicorns Playbook newsletter is here, and it's going to be one wild ride. 🎢🔥

Let's do this! 😄👊

Klarna’s Growth Playbook

In this bite-sized masterclass, we'll unpack the key strategies and tactics that propelled Klarna from a humble startup to a $6.7 billion BNPL behemoth. 📈👑

🔍 The Secret Sauce:

1. Frictionless shopping with ultra-smooth payment options and seamless UX 💅

2. Quirky branding and personality that cultivated a cult-like following 💗👯

3. Mastery of the growth loop game, from viral referrals to ever-evolving features 🔄💪

4. Treating users like royalty, from VIP onboarding to personalized rewards 👑🎁

5. Turbocharged growth through savvy affiliate partnerships and influencer love 📸😍

🌟 The Klarna Way

By combining innovative solutions with a relentless focus on user experience, they've redefined what it means to be a fintech disruptor.

💡 Key Takeaways

1. Identify and obliterate your customers' biggest pain points 🎯💥

2. Build a community, not just a customer base 👥💗

3. Master the art of the growth loop 🔄📈

4. Treat your users like the VIPs they are 🌟👑

5. Amplify your reach through strategic partnerships 🤝📣

Curious to learn more about Klarna's wild ride to the top?

Click here for the full, unfiltered story! 🔗💸

Get ready to take notes, because these growth tactics are pure gold. 📚✨

Unicorns Ad Playbook

In 1958, advertising legend David Ogilvy crafted a brilliant ad for Rolls-Royce titled "Should every corporation buy its president a Rolls-Royce?". 🚗💼

Unlike other ads in the campaign targeting wealthy individuals, this one aimed to convince businesses that buying a Rolls-Royce for their CEO was a smart investment. 💰🧠

Ogilvy's persuasive arguments included:

1. 💉 Better health for the boss: "Your president will live longer"

2. 🌟 Boosting the company's image: "It enhances the public image of the company"

3. 💤 Snooze-worthy features: The prez can nap or "do his homework" in the back seat

4. 🪑 Boardroom on wheels: Spacious enough for "a whole board of directors in club-like comfort"

The result?

A timeless ad that helped cement Rolls-Royce's brand image as the cream of the crop, and a shining example of Ogilvy's uncanny ability to understand his audience and craft copy that's impossible to resist. 🏆✨

A true classic in advertising history! 😉🚘

Unicorns Psychology Playbook - Status Quo Bias

What is it?

You're at your favorite coffee shop, and the barista asks if you want to try their new, exotic blend.

You're tempted, but you end up ordering your usual cappuccino.

Sound familiar?

That's Status Quo Bias in action! 😲

In a nutshell, this bias is our brain's way of saying, "Hey, let's stick with what we know and avoid any potential risks or discomfort that come with change." 🧠🚫

Why it works?

It all boils down to three key factors:

1. 😨 Loss Aversion: We're hardwired to avoid losses more than we're attracted to gains.

2. 😫 Overwhelm and Decision Fatigue: When we're bombarded with too many choices, our brains go into meltdown mode.

3. 😖 Fear of Regret: Imagine trying something new and having it blow up in your face. Ouch! 💥 

3- Examples of how to use it

But how can you use this bias to create marketing magic? 🪄 

Just look at some of the biggest names in the biz:

• 📦 Amazon Prime: By making it easy to stick with a subscription, Amazon keeps customers coming back for more.

• 💻 Microsoft's Default Browser: Making Internet Explorer the default on Windows wasn't just about user experience – it was also a way to keep people in the Microsoft ecosystem.

• 📱 Apple's Interconnected Universe: Once you're invested in Apple's world, it's hard to imagine life outside the walled garden.

Want to learn more about harnessing the power of Status Quo Bias in your marketing?

👉 Check out our full article on the topic!