Introduction

Hey Unicorns! 🦄

Get ready for a powerful double feature that will transform your digital growth strategy:

• The Jevons Paradox Effect - Discover how making things easier leads to exponentially more engagement, and why companies like Netflix and Instagram are seeing massive growth through strategic efficiency.

• Our 𝕏potential Growth series continues with Part 7 - Market Research using JTBD. Learn how to identify exactly what job your audience is hiring you for and create content that perfectly matches their needs.

Ready to combine psychological insights with strategic market research? Let's dive in! 🧠🎯

Quick heads up - we decided to keep the survey going, and on top of the chance to win the Amazon gift card, everyone who completes it gets for free our exact Twitter Hook Formula that's driven 50 MILLION impressions, plus our 12 highest-converting hooks that work in 2025.

Click the button below to claim your gifts:

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Marketing Psychology Playbook

The Jevons Paradox Effect: When Less Creates More 🧠What h

What happens when making things easier leads to using them more?

Research reveals a fascinating paradox: as digital experiences become more efficient, users don't save time – they consume more. This psychological effect is transforming how we engage online.

See these breakthroughs:

•  Amazon's one-click buying led to 3x more frequent purchases

• Netflix's autoplay feature increased viewing time by 63%

• Instagram's simplified Stories created 4x more daily posts

But here's the key: The effect only works when efficiency improvements tap into core psychological triggers.

What You'll Discover:

• The science behind digital consumption psychology

• How efficiency transforms user behavior

• Practical implementation strategies for any business

• Research-backed case studies and results

Ready to turn efficiency into engagement?

Xpotential Growth Playbook

𝕏potential Growth Playbook #7: The JTBD Market Research Matrix 🎯

From Audience Guessing to Strategic Certainty

Every viral tweet begins with understanding what job your audience is hiring you for. Today, we're turning market assumptions into actionable insights.

What is Jobs-to-Be-Done?

When someone follows you on Twitter, they're "hiring" your content to solve a specific problem. Understanding these jobs transforms your content strategy from guesswork to precision.

The Psychology of Content Jobs

Research shows audiences hire content for three core needs:

1. Knowledge gaps they need to fill

2. Problems they need to solve

3. Transformations they want to achieve

The JTBD Intelligence Framework Success patterns reveal themselves through strategic observation: High-performing accounts consistently align their content with specific audience jobs. Your task is identifying and filling these jobs better than anyone else.

Market Research Deep Dive

Your research ecosystem consists of:

• Direct audience insights (DM conversations)

• Competitor content analysis (engagement patterns)

• Market gap identification (unmet needs)

The Intelligence Matrix Top accounts succeed by matching content to jobs: @naval: Philosophical insights for decision-making @jackbutcher: Visual wisdom for creative monetization @alexhormozi: Strategic frameworks for business growth

Your Market Research Task

Take these steps today:

1. DM 5-10 active followers about their core challenges

2. Study 3-5 competitor accounts' best-performing content

3. Document the specific jobs their content fulfills

4. Map the unmet needs in your market

📝 Pro tip: Direct audience conversations reveal more valuable insights than any analytics tool.

Next week: We'll discuss how to leverage your market and customer research for growth. 🚀

🎉 Stay tuned—launch details are coming soon!