The Unicorns Playbook
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🦄 Still stuck under 1K followers?

🦄 Still stuck under 1K followers?

Here’s what the top 1% are doing differently in 2025

George Mastorakis
April 12, 2025

In partnership with

Built for solo founders. Backed by data.

Hey, unicorns! 👋

If you’ve been grinding on 𝕏 and are still stuck under 1K followers... this one’s for you.

This week’s post breaks down what’s actually working in 2025—and why most creators stay invisible no matter how often they tweet.

Spoiler Alert: it’s not about threads, hacks, or viral luck.

It’s about having a system. One that turns random posts into predictable growth.

The full breakdown is a massive 4,000-word guide (free to read anytime on the blog)…

…but I’ll try to squeeze a few key takeaways into this newsletter so you can walk away with something useful today. 👇

X Growth Strategy Playbook

🦄 How to Increase Twitter (𝕏) Followers in 2025

📌 Profile First. Always.

You don’t grow by tweeting more.
You grow by converting more profile visits into follows.

That means your bio, pinned tweet, and banner need to work together like a landing page.

Here’s what top creators do:

Niche down hard ("AI" → "AI tools for solopreneurs")

Craft a clear value-driven bio (not vibes, not fluff)
Use a pinned tweet to prove you’re worth following
Turn the banner into a callout or social proof

Tiny fixes here = big wins.

Your timeline gets the click.

Your profile gets the follow.

💬 Conversations > Content

Most tweets flop because they don’t spark replies.

And in 2025, replies are the algorithm’s love language.

One thoughtful comment on the right post can get more reach than your own tweets.
That’s why the smartest creators aren’t just posting—they’re showing up in replies every day.

Not with spam. Not with “great thread!”
With actual takes, insights, and personality.

The result? More impressions, more profile clicks, more followers.
And it works even if you have 200 followers right now.

That’s just 2 of the 10 steps.

The full system covers content formats, hook formulas, consistency routines, and how to reverse-engineer viral growth with zero guesswork.

One guide. Ten steps. Built for 2025.
Let’s grow.

P.S. Most people aren’t stuck because they’re not good enough. They’re stuck because no one ever gave them a system. Now you have one.

A Smarter Way to Boost Amazon Sales—Without Higher Ad Spend

If you sell on Amazon, you’ve seen it firsthand—PPC costs are up, and returns are getting harder to justify. But there’s a smarter way to scale without burning through budget.

More sellers are shifting to affiliate marketing—a model that brings in external traffic, boosts your organic rankings, and only costs money when it drives a sale.

How?

Amazon rewards sellers who drive traffic from outside platforms—like blogs, review sites, and social posts. That traffic helps your listing perform better and convert higher.

The result:

✅ Lower ad spend
✅ Higher rankings
✅ More sales

We put together a free guide that breaks it all down:

How to set up an affiliate program that works
Which networks are best for Amazon sellers
How to find quality affiliates
Common mistakes (and how to avoid them)

Grab the Guide