Hey unicorns! 👋

In today’s newsletter:

First, we’re diving deep into the Watermark Growth Strategy – how to turn your users’ content into an unstoppable, free acquisition channel (and why it works better than spending on ads).

As we announced in Thursday’s newsletter, after listening to your feedback, we’ve decided to stop the quiz section. 

Instead, starting next Thursday, we’ll bring you a brand-new section:

The Twitter AI Growth Lab.

Each Thursday, along with the usual marketing psychology effects section, we’ll also share actionable Twitter growth strategies — the exact tactics we’ve tested and refined over the past year through countless experiments. 

These aren’t theories; they’re proven methods that deliver real results, showing you what works (and what doesn’t) in today’s fast-moving Twitter landscape.

Let’s dive in!

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Marketing Psychology Playbook

🎨 The Watermark Growth Strategy: Where Free Users Drive Unstoppable Growth

Watching your VC-backed competitors burn millions on ads while you bootstrap growth? 

What if you could turn your users’ content into a free acquisition channel?

Enter the watermark strategy 

Where every user’s export has your brand's name on it and becomes a silent billboard that hooks new users and drives growth. 

From memes and videos to presentations and designs, each piece becomes a discovery point for new users. 

Think how Kapwing turned simple video edits into an attribution powerhouse that grew to 7M+ users without traditional marketing. 

Or how Wave. video transformed basic watermarks into a premium feature where branding becomes a selling point rather than a limitation. 

Why This Strategy Works: 

Watermarking works because it triggers three core psychological drivers wired deep into our brains. 

1) The Curiosity Drive We're wired to want to know how things we like are made. Strategic watermarks satisfy this need at the perfect moment. 

2) The Social Proof Loop Each piece of watermarked content shows real people using your product successfully, building instant trust. 

3) The FOMO Factor Repeated exposure makes viewers feel like they're missing out on a tool others already use.

The real power?

• These psychological triggers work together.

• Every export becomes marketing.

• Natural virality drives growth.

• All working 24/7 without ad spend.

Want the complete watermark strategy playbook? 

Click below for our detailed guide on how to use this strategy in your business. With step-by-step instructions on watermark placement, upgrade triggers, viral optimization, and examples of companies that have mastered it.