🦄 13B Impressions, One Tweet

Sponsored by The AdQuick

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

Growth Strategy Playbook

🦄 The Fastvertising Growth Strategy: How to Create Viral Moments on a Startup Budget

What do Aviation Gin, Xbox, and your business have in common?

Answer: They all have the power to go viral on a shoestring budget. (Yes, your business too.)

The secret? Fastvertising—your business's rapid response team for riding the wave of viral moments.

It’s the art of jumping on viral trends while they’re hot. 

Instead of spending months crafting campaigns, you use timing, creativity, and quick action to join conversations people are already having. 

The result? 

Your brand grabs the internet’s attention before anyone else.

No big budgets. No perfect plans. Just bold moves.

Here’s how it works:

🔥 Timing is king: Viral moments have a 72-hour shelf life. You either act fast or fade away.
🔥 Zero ad spend, 13B impressions: That’s what Aviation Gin pulled off by jumping on Peloton’s misstep.
🔥 Join the moment: Instead of pushing ads no one asked for, you piggyback on what people are already talking about.

Sounds simple, right? It’s not.

Fastvertising means moving faster than feels comfortable.

It means trusting your instincts, knowing your audience, and hitting the right tone when the clock is ticking.

And perhaps most importantly, it means choosing the right moment to jump in.

Pick the wrong topic, and your campaign falls flat—or worse, sparks backlash. 

The key is to find cultural moments that align with your brand, avoid controversy, and strike a balance between relevance and creativity. 

Miss any of these, and you’ll go viral for all the wrong reasons (looking at you, DiGiorno).

But here’s the good news:

We’ve prepared a full breakdown to guide you every step of the way.

From spotting the right moments to crafting content that hits the mark, you’ll get the tools and strategies to move fast and get it right.

Want to see how big brands like Oreo and Aviation Gin nailed it—and steal their strategy for your own campaigns?

P.S. The next viral moment is probably trending right now. Ready to make it yours?

Under The Radar Tools

🔥 Cool Tool of the Week: Bolt.new

What if you could turn your browser into a coding wizard?

Meet Bolt.new, the tool that takes your big ideas, sprinkles in a little AI magic, and spits out fully functional apps faster than your coffee brews.

Here’s how it works:
You type, “I need a React app that tracks my cat’s naps,” and Bolt.new says, “Hold my digital beer.”

A few seconds later—boom—you’ve got the code.

No setup, no downloading 16 plugins.

Just you, your idea, and a live app in minutes.

Whether you're prototyping an MVP or finally building that dream side project, Bolt.new makes it ridiculously easy to go from “What if...” to “Wow, it’s live!”

One Quick Tip:

Don’t let your inner perfectionist slow you down.

Use Bolt.new to experiment with different frameworks or features.

Test, tweak, and break stuff (in a good way).

You can even deploy directly to platforms like Netlify or Cloudflare with a single click.

Pro Tip: Team up! Bolt.new lets you code with friends or coworkers in real time, like Google Docs for apps.

Only with fewer typos and more “Whoa, look at this!” moments.

One Cool Fact:

Did you know that building a custom software application takes an average of 18 weeks and costs anywhere from $70,000 to $250,000?

That’s a lot of time and money just to get your idea off the ground.

With Bolt.new, you can skip the long timelines and hefty budgets.

By generating functional code in seconds and cutting out the setup headaches, Bolt.new helps you go from idea to live app in record time—saving you weeks of work and thousands in development costs.

While others are still stuck in development limbo, you’re shipping, scaling, and sipping that